You've done the hard part. Proving the tech works.
This was supposed to be enough to get you adopted, but yet despite your superior proven technology, prospects still delay adoption, and default to the incumbent (even when yours is clearly better).
It follows the same pattern:
These are all traps that put you in a comparison war.
Prospects start comparing your "10x faster" against the incumbent which is already entrenched deep into their system and currently working for them. (Default Bias)
The result?
They stick with the default until they believe it is necessary, unavoidable, and dangerous not to switch.
To qualify for inevitability you must fit this criteria:
Because prospects know their current approach (incumbent) is inevitably going to hit the wall imposed by physics, adopting you is no longer about which is better, but when are we transitioning.
Which is why Heavyclick introduced the strategic approach to move adoption from When to Now.
We don't start with a sales pitch. We start with pattern recognition. Here's the path:
We review your current positioning and show you which barriers you're creating.
Specifically, we'll identify the 5 barriers blocking your adoption:
✓ [BARRIER 1 - show evidence]
✓ [BARRIER 2 - show evidence]
✗ [BARRIER 3 - explain why]
✗ [BARRIER 4 - explain why]
✗ [BARRIER 5 - explain why]
The gap between what you solve and what remains is the adoption gap.
If you are building your technology to liberate humanity from the limitations of biology (ability to learn, process and create faster) then allow us engineer adopting you unavoidable, required, and necessary.
Resisting it would feel risky, and aligning with it would feel certain and safe.
No. Anyone who guarantees positioning results is lying.
We can guarantee:
• You'll see the pattern (which barriers your positioning creates)
• You'll have frameworks to solve them (Law, Enemy, 5 barriers eliminated)
• You'll have all tools to execute (36 deliverables, playbooks, training)
We can't guarantee:
• Your sales team executes perfectly
• Your market timing is perfect
• External factors don't change
That said: 8 out of 10 clients see 30%+ sales cycle reduction and 20+ point win rate improvement within 6 months.
Marketing agencies make things pretty (branding, design, campaigns).
We change physics.
We identify which adoption barriers your positioning creates (Default Bias, Career Safety Filter, etc.) and show you how to eliminate them.
We don't do implementation (website updates, ad campaigns). We give you frameworks so your team can execute with quality.
Think: Strategic positioning architecture (not tactical execution).
Primarily B2B deep tech (semiconductors, AI chips, photonics).
Occasionally adjacent fields (robotics, quantum, edge computing) if the pattern applies and technology expands human capability.
Never consumer products (different adoption physics).
Then we're not a fit.
Our method is observation-based. We show you the pattern.
If you don't see it, forcing it won't work.
We reveal truth to pattern-recognizers. If you're not one, we part ways after the diagnostic. No hard feelings.
Most repositioning attempts are cosmetic (new tagline, new colors, new website design).
We're systematic:
• Identify which of the 5 barriers your positioning creates
• Map reframes that eliminate each barrier
• Build complete framework your team executes
• Train sales team on new narrative
• Measure impact with specific metrics
If past attempts were superficial, this will feel different.
If past attempts were systematic and failed, we're probably not a fit.
Occasionally.
Structure: Cash + equity ($37.5K cash + 0.1-0.25% equity)
Only for companies we genuinely believe in and are willing to bet on long-term.
Most engagements are cash-only.
You own everything.
• All 36 deliverables
• All playbooks and frameworks
• All processes and systems
Your team maintains positioning independently.
We're available for:
• Annual reviews (check positioning health, recommend updates)
• Hourly consulting (specific questions, new initiatives)
But goal is you're self-sufficient after 6 months.
No.
The problem isn't execution. The problem is positioning.
If your positioning creates the 5 barriers, no amount of sales training or marketing spend will fix it.
We fix the foundation (positioning). Then execution works.
If you want tactical execution help (not positioning), we're not the right fit.